Kickstarter Page

For this project, I was responsible for producing a promotional video for Joyride, a racing-themed board game developed by Rebellion Unplugged, Rebellion’s board game division. The video was created for the game’s Kickstarter campaign, with the goal of clearly explaining the rules in a fun, energetic way that would encourage backers to support the project.
Working closely with the Rebellion Unplugged and marketing teams, I led the creative direction and visual development — producing blockouts, style frames, and test animations to define the tone and aesthetic of the piece. Once approved, I handled the full production process, including 3D asset modelling, adapting the board game’s existing graphic elements for 3D use, animating, lighting, rendering, compositing, and final editing.
The 3D animation was created in Blender, and due to the project’s stylised look, we chose to render using Eevee, which significantly reduced render times without compromising visual quality. To enhance the chaotic energy of the video, I proposed adding stylised effects like cartoon explosions and smoke — achieved using Blender modifiers and material shading techniques to fade the objects opacity. To maintain consistency and continuity throughout the project, I used Blender’s scene management and library linking workflow. This approach allowed me to design the layout once, with each scene organized within its own section of the master file. This also proved invaluable as the board game’s artwork was still in development meaning updating a single texture file automatically propagated changes across all scenes.
Animating the cars around the track was straightforward for most scenes, but the looping final wide shot requested by the marketing team presented a unique challenge. To achieve this, I viewed a top-down view of the board, drew vector paths in Illustrator, and imported it into Blender as motion paths. By attaching the cars to these paths and keyframing their movement, I was able to produce smooth, continuous loops of the vehicles racing around the track.
The Kickstarter campaign was a huge success, surpassing its funding target, and I’m proud to have contributed to bringing this exciting project to life.
Key Responsibilities:
3D animation, scene layout, and lighting in Blender (rendered in Eevee)
Video editing in Premiere Pro
Compositing, motion graphics and visual effects in After Effects
Adapting and enhancing key art in Photoshop
Audio mixing in Premiere Pro
3D environment by ITHappy - https://creativemarket.com/ithappy/82391389-Junkyard-1